Paid media + lifecycle marketing
for [Fashion Brand · Beirut]
Turned a quiet Shopify store into their #1 sales channel.
Beautiful product, loyal in-store following, dead e-commerce store. Paid social was running on gut feel, email was sending the same newsletter to everyone, and nobody was measuring what worked.
- 01Rebuilt the Shopify theme for speed and a cleaner checkout
- 02Launched segmented Meta campaigns by region (LB / GCC / diaspora)
- 03Set up 11 Klaviyo flows including browse abandon, post-purchase, win-back
- 04Ran monthly CRO tests on PDPs, cart, and checkout - 9 winners in 6 months
- 05Weekly reporting tied to revenue, not impressions
How we got there.
Rebuilt the Shopify theme for speed and a cleaner checkout
Launched segmented Meta campaigns by region (LB / GCC / diaspora)
Set up 11 Klaviyo flows including browse abandon, post-purchase, win-back
Ran monthly CRO tests on PDPs, cart, and checkout - 9 winners in 6 months
Weekly reporting tied to revenue, not impressions
3.4× online revenue YoY.
Online revenue grew 3.4× in the first 12 months and became the brand’s largest channel, surpassing the flagship store. Blended CAC dropped 38% as email carried more of the load.
“The store used to be an afterthought. Now it outsells our best branch - and I understand exactly why.”
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