Full rebrand + new website
for [Wellness Studio · Beirut]
A grown-up identity to match a grown-up studio.
The studio had outgrown its scrappy early identity. Instagram posts looked like two different brands depending on the week, and the website read like it was built in an afternoon - because it was.
- 01Two-week brand strategy sprint - audience, positioning, naming rails
- 02New visual identity: wordmark, type system, photographic direction
- 03Built new website in Webflow with class booking and member portal
- 04Rolled out across Instagram, print, studio signage, and app store assets
How we got there.
Two-week brand strategy sprint - audience, positioning, naming rails
New visual identity: wordmark, type system, photographic direction
Built new website in Webflow with class booking and member portal
Rolled out across Instagram, print, studio signage, and app store assets
+48% member sign-ups in Q1 post-launch.
Member sign-ups in the first quarter post-launch ran 48% ahead of forecast. The studio raised its class pricing 15% the following month with no drop in attendance.
“We finally look like the studio we actually are. The new brand gave the team permission to charge what we’re worth.”
Want one of these for your business?
Book a 30-minute call. We'll tell you what's realistic, what it'd cost, and what you'd get out the other side.
