Lead-gen site + paid acquisition
for [Property Platform · MENA]
Traded a WordPress brochure for a machine that prints pipelines.
+312%Qualified leads / mo
-41%Cost per lead
4.2%Landing page CVR
The challenge
The platform had traffic but no leads. Forms got 12 fills a week, half of them junk. The sales team had started ignoring the website entirely.
What we did
- 01Rebuilt the site around a landing-page system - one page per intent
- 02Tightened form design and added progressive qualification
- 03Ran paid search + social against a tested creative + copy matrix
- 04Integrated with HubSpot so every lead is scored and routed instantly
The process
How we got there.
01
Rebuilt the site around a landing-page system - one page per intent
02
Tightened form design and added progressive qualification
03
Ran paid search + social against a tested creative + copy matrix
04
Integrated with HubSpot so every lead is scored and routed instantly
The outcome
+312% qualified leads / month.
Qualified leads per month grew 312%. Cost per lead fell 41%. The sales team started calling the website by name instead of ‘that form thing.’
“The pipeline finally fills itself. Our closers stopped hunting and started closing.”
Want one of these for your business?
Book a 30-minute call. We'll tell you what's realistic, what it'd cost, and what you'd get out the other side.
