Strategy9 min read
Back-to-School Marketing in Lebanon: 2026 Playbook for Brands
Back-to-school in Lebanon is a $300M+ retail window that most local brands underplan. Stationery shops, uniform makers, bookstores, electronics retailers, tutoring centers, and even cafes can ride this season for 30 to 40% of their annual revenue. This is the 2026 playbook: parent purchase windows, school-bundle positioning, WhatsApp parent groups, and the 6-week run-up that turns August into the most profitable month of the year.